Yvonne Deegan

Hi guys, Yvonne here. First of all, thanks for taking the time to visit my blog. In the event you’re interested in learning a little bit more about me and my marketing journey to date, this posts details pretty much everything you need to know.

Entering The World Of  Digital Marketing

I graduated from NUI Galway in 2011 with an Hons. Bachelor of Commerce degree (with Marketing Specialistion). During the 9 months of my final year of my degree, I worked part-time as a Marketing Assistant with a start-up company, an Irish based daily deals website. It presented a really unique opportunity to gain initial experience in the world of marketing in B2B and B2C. It was here that I had my first encounter with SEO, PPC, social media marketing, e-mail marketing, WordPress, web payment systems and website content management.

Embracing E-Commerce

After finishing up my final year exams in May 2011, I was an offered an opportunity to undertake a 4 month contract role with another start-up, helping to develop website content and a social and SEO presence for a brand new e-commerce store.

By the end of the contract, I had become well versed with using a Magento CMS, created unique content for over 2,000 products, established page 1 search rankings for several keywords, implemented Paypal and Wordplay e-commerce payment gateways and kick started a significant social media presence for the company.

Let’s Be a Hotel Marketer! Maybe Not…..

At this stage of my marketing career, I was convinced that the hotel sales and marketing sector was where I needed to be. Why so? Sure that’s what a recruiter told me! Armed with this “advice”, I embarked on a 1 year internship with a local award-winning hotel. I say 1 year internship, however my encounter with hotel sales and marketing lasted a brief 4 months.

While the ability to drive room sales through executing smart e-mail marketing campaigns, driving organic search rankings and creating engaging website content excited me, the offline and phone sales side of things wasn’t really my thing. My passion definitely lay in digital marketing.

My Biggest Challenge Yet!

I left my internship in the hotel sales and marketing sector to embrace my biggest challenge yet, serving as the e-commerce manager for an online health store. The online store was backed by a well-established brand name in the health foods sector, with 7 physical stores in Ireland.

My function was to utilise my digital marketing skills to drive online sales.  Use content marketing, SEO, paid search, e-mail, social media, remarketing, third party advertising and whatever other tactics I had up my sleeve to increase online revenue. I was only 20 years of age when I accepted the role but this was my chance to shine.

I quickly and successfully rose to the challenge, driving monthly online revenue up by well over 30%. I also saw the e-commerce team of staff grow from just 2 members to a team of 5 and managed the launch of a brand new e-commerce website. It was a very tough challenge and I often doubted myself. However at the end of my 2 years tenure, I walked away extremely proud of the results achieved.

Switching to Agency Side

I always aspired to eventually take up a role within a marketing agency. Not because a recruiter told me to this time! I felt that an agency environment would provide me with the opportunity to become the best marketeer that I could possibly be. An array of clients from different niche sectors to manage, a need to consistently educate myself and learn to be able to push the boundaries and achieve maximum results for clients. That’s what I really wanted.

Little did I know that the perfect opportunity would come knocking a lot sooner than I expected. At the start of 2014, I embarked on an exciting role with one of the most-established marketing agencies in the country. They had recently re-branded and turned their focus to powering communications and marketing for B2B SME’s.

Learnings From The World of B2B

2 years on in the role and I’ve developed more knowledge about marketing in B2B than I could ever imagine. I’ve learned a lot about what marketing tactics work for different niche sectors and what doesn’t, how to push the boundaries of B2B marketing, how to capture and nurture leads, how to identify lead opportunities and how to turn SEO, content and e-mail into powerful B2B marketing tools.

Surrounded by a team of expert B2B designers, developers and marketeers and led by 2 true marketing and comms mavericks, every day is a new learning experience for me. Now its time to share those valuable insights and learnings with you all!

Feel free to follow me on Twitter or connect with me on LinkedIn for further B2B marketing tips, advice and general musings.

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