We’ve all been there with a B2B blog. You’ve set aside time to create a blog post for your B2B website. That time quickly comes around and you find yourself staring at a blank document pondering what to write about. Before you know it, the 2 hours you’ve put aside to write a blog post is up and you haven’t even managed to nail down a blog topic!
Finding the time to write blogs for your B2B website can be difficult but for many actually deciding what to write about is the even trickier part. To make B2B blogging that little bit easier, I’ve put together a list of 20 different ways you can quickly find inspiration for your next blog post.
- Head to Quora.com
A great way to source B2B blog titles is to head over to Quora.com and see what questions people are asking about your industry, product or service type. From a quick search in the B2B marketing feed, I’ve already found one of my next blog titles through Quora – What is the best way to generate B2B leads from LinkedIn?
- Your own online enquiries or tickets
Look through your own online enquiries or tickets – are there any questions which appear frequently? Your website queries could perfectly frame your next B2B blog title.
- Competitor blog posts
Take a look at your competitor websites. What topics are they blogging about? Could you produce a more informative blog post on a topic that they have written about?
- Competitor FAQs
While you’re taking a look at your competitor’s website, navigate to their FAQs section. Are there any questions listed which you could address in a blog post and perhaps provide a more comprehensive answer?
- Read the news….Google News!
Drop some industry keywords into the Google News search tool to discover hot topics or regulation changes in your industry which you could blog about.
- Competitor social media
Monitor your competitor’s social media accounts to discover what online conversations they are participating in and what questions have been posted to them via social media. This will involve a little bit of digging but you’ll likely find a strong angle for your blog content.
- Twitter hash tags
Similar to LinkedIn groups, you can use Twitter to discover what the most burning topics of conversation are among your B2B niche. Search for conversations using relevant industry Twitter hash tags e.g. for cloud communications, search for #cloudcommunications.
- Social shout out
Invite your social media followers and those within your industry groups on social media to submit their ideas for your next B2B blog post.
- Related searches in Google
Want to quickly discover some long tail searches around your core SEO keywords? Take a look at the list of terms listed under “Related searches” at the end of page 1 on Google search. Do any of those terms provide you with inspiration for a blog title?
- Embrace LinkedIn groups
LinkedIn groups are great hubs of discussion for B2B professionals and a great source of inspiration for B2B blogging. They offer a great place to discover where a need for content on a particular topic lies. Whatever your industry, there is bound to be a LinkedIn group with ongoing discussion around your product/service area.
- How to…..guide
You’re a highly experienced and knowledgeable B2B professional. Can you draw on your technical or business knowledge and expertise and draft a simple industry related “How to…” guide? For example, if you’re an accountant – “How to File Taxes Using Quickbooks”.
- Search for “topic” + “blog”
To find blog posts that currently exist around a certain topic, type “topic name” + “blog” into Google. Could you create a stronger version of any of these existing blogs? If someone has created an article around “5 Ways to Ensure Chemical Safety in the Workplace” – could you write a similar post offering 10 ways or 20 ways?
- Refer to the Google Keyword Planner
Enter the type of product or service that you offer into the Google Keyword Planner. Scroll down through the “keyword ideas” that are returned to see if any of your target audience’s frequently searched phrases could provide the basis for your next blog post.
- Give your customers a call
Blog post inspiration could even come from your own customers. Give some of your customers a call and ask about any issues they are experiencing, obstacles they are facing or perhaps even success they have garnered as a result of your solution.
- Talk to your sales team
Your sales team are out in the field meeting industry prospects on a daily basis. They are therefore a very strong source of information in regards to what pain points customers and prospective customers are experiencing and whether a lack of understanding lies in any area. They could provide you with some golden material for you to write about in your next blog post.
- Interview a staff member
If you want to create a blog post about your company without seeming too self-promotional, why not interview one of your team members? Allow a member of your team to provide an insight into their area of expertise while subtly getting across the fact that you employ highly skilled and knowledgeable industry experts.
- Find forums
There’s an online forum for pretty much every niche out there, you just need to find the online forum where discussions about your product or service area are taking place.
You can search for relevant forums in Google by searching for “insert your industry topic” + “forum”. Monitor these forums for hot topics and questions which could form the content of your next blog post.
- Search the Google Search Console
Check into Google Search Console to get an idea of what keywords are driving people to your website. Your most popular organic search keywords represent the area of content your website visitors are most likely to engage with and so can provide a wealth of different B2B blogging ideas.
- Collate industry stats
People love to read stats. Could you trawl through the findings of industry surveys and other blog posts to create the “ultimate” industry stats post? It might take more time and effort than your typical B2B blog post but this kind of post will attract a much higher level of engagement.
- Survey results
Search for survey results relating to your industry. Do any of the resulting statistics provide scope for a B2B blog post? For example, your product or service relates to occupational health and safety and a survey finds “job insecurity” to be the most common source of work related stress. You could then write a post about “How to Overcome Job Insecurity”.
Hopefully this list makes your quest to find inspiration for your next blog post a whole lot easier. If you decide to give any of the tactics a try, be sure to let me know how you get on in the comments below. For more B2B marketing tips, check out my previous blog posts.