How to Use LinkedIn Sponsored InMail For B2B Lead Gen

As of November 2016, LinkedIn have made bulk Sponsored InMail advertising functionality publicly available via their marketing solutions platform. Prior to this, only companies with significant marketing budgets were given access to this bulk InMail functionality as a means of B2B lead gen. Small-medium size B2B companies simply had to make […]

Marketing in B2B – Why Gating Important Content Is Key To Driving Leads

Is your B2B website struggling to drive enquiries? This is one of the most challenging aspects of marketing in B2B, especially where products/services offered are subject to lengthy buyer cycles. In a comprehensive study conducted by HubSpot, 68% of B2B companies were found to use landing pages to gain new sales […]