As of November 2016, LinkedIn have made bulk Sponsored InMail advertising functionality publicly available via their marketing solutions platform. Prior to this, only companies with significant marketing budgets were given access to this bulk InMail functionality as a means of B2B lead gen. Small-medium size B2B companies simply had to make […]
One of the key terms floating around the B2B marketing world across the past 12-18 months is “account-based marketing”. If you’re a member of any B2B marketing groups on LinkedIn, read industry sites like B2Bmarketing.net or follow the B2B hash tag on Twitter, you’re like to have come across the […]
Finding the time to write blogs for your B2B website can be difficult but for many actually deciding what to write about is the even trickier part. To make B2B blogging that little bit easier, I’ve put together a list of 20 different ways you can quickly find inspiration for your next blog post.
Do your B2B email lists contain the data you need to send smart, effective e-mail marketing campaigns? Discover the 3 key things you need to know about each prospect in your B2B e-mail marketing database.
Is your B2B website struggling to drive enquiries? This is one of the most challenging aspects of marketing in B2B, especially where products/services offered are subject to lengthy buyer cycles. In a comprehensive study conducted by HubSpot, 68% of B2B companies were found to use landing pages to gain new sales […]
Learn more about me and my path to becoming a B2B digital marketer. Having experienced marketing in B2B in my very first position with a start-up company, I would venture deep into the world of e-commerce and even hotel marketing before landing my dream role with a B2B marketing agency.